Manufacturers and distributors suffer multi-million dollar losses, caused by counterfeit sellers' actions on the Internet. Businesses may even be forced to give up the distribution and sales development of products of famous brands as the Russian market is flooded with fake goods and it's practically impossible to find original products. In some cases that we came across, it was so widespread that 9 websites out of 10 in the Yandex top search results offered counterfeit goods and so did contextual advertisements.
Many representatives of trademark owners give up in such cases. They are just not sure whether it's worth swimming against the current and fighting the swindlers. Actually, it is worth it and the chances of success are not insignificant.
It means that in cases of the sale of counterfeit goods and the improper use of intellectual property one should contact the administrators of the social net — Instagram has a special application form
for this. You can complain to counterfeit distributors on Russian social media as well — 'Vkontakte' also has a corresponding form
Instagram administration usually reacts quickly to complaints: it takes from 3 to 24 hours to consider the application. In our experience, sometimes such accounts were blocked within 40–50 minutes of the complaint.
There is no doubt that with lots of counterfeit sellers it is difficult for brands to monitor their appearance and activity on their own. Companies like ours are ready to help.
We search for the violations and act according to Instagram's recommendations
. Before complaining we can contact the owners of such accounts and try to solve the problem. If the user settles responds positively, we have no more claims, otherwise we apply for the particular posts to be deleted and sometimes administration bans the account.
This systematic approach helps ban hundreds of accounts, that sell replicas of famous brands. It's important to inform users about the inadmissibility of selling and advertising counterfeit goods. Success may take time but it's necessary to persevere, so that there is a chance to stop this destructive tendency. For example, nowadays due to right holders' efforts we cannot imagine a famous blogger or celebrity advertising a piracy website with TV shows or premieres.